We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! I am the worst at self-promoting. But asking for it can feel pretty daunting. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. You Are Truly "Above The Crowd!". Look, we get it. Dont hesitate to put this to work for you. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. This is one of the easiest ways that you can dramatically expand your sphere of influence. A reminder to winterize their sprinkler system or change smoke detector batteries? He is CEO of Agent Dominator. You say, hey, shame on me, because I should have reached out to you sooner. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. For brand new agents a simple Excel spreadsheet will do the job.. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Then, you need to make sure that you pay special attention to your ideal client. Take our customer, Justin Seeby for example. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Then, make sure you invite people to hang out with you for your charge. Working your real estate sphere of influence takes far more time than money, at least in the beginning. Therefore, you should try to attend networking events, even if they are virtual. What's the reason you're reporting this blog entry? What We'll Cover Housing Market Statistics 1. A good CRM must have an IDX feed to your local MLS. Reach out to some of your past clients from the last two or three years, depending on how much business you do. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Required fields are marked *. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. Take a breath. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. . Your thoughts? It could even be that they are having some work done on their house and need some recommendations. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). I think I would prefer that over an e-mail. Something went wrong while submitting the form. For most people, their home is their most valuable asset, and its also their biggest liability. (And, Ill give you the real estate email templates, too.). You may get another referral in the future, growing your sphere of influence. However, Id love to hear what you think about it first. Some of it is super-scripted and sleazy, and some of it is just plain outdated. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Approximately 80 percent of all transactions are done within your sphere of influence. The more personal attention you give, the more theyll like and remember you. It has success written all over it. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Listen P151 Marketing Mastermind 01 - Marketing vs . Remember, you dont have to harass your SOI with daily sales calls. Yes, it is true that most people use the internet when they are looking for products and services that they require. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. And you never know where your next lead will come from. So take a different approach. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. Be clear that you have no agenda. You made your calls and used your Realtor sphere of influence scripts. P151 Marketing Mastermind 01 - Marketing vs Branding It is important for you to stay connected with your real estate clients. You can use variations of this, but the most important thing you can do is to be authentic. Good stuff, Jennifer. Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples (even though some agents love getting their francise awards) I like to write about what makes my clients happy. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. A Simple Definition to Get You Started. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. Thats the last time Im going to use that real estate agent.. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . You can send this to your SOI, or your geographic farm. Recent clients and professional connections are always a great place to start.. Are you sure you want to report this blog entry as spam? Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. PDF Real Estate Agent Sample Marketing Letter Nsw ; Full PDF Be sure your real estate letters dont sound like a form letter that just goes out. That said, the fact of the matter is that our SOI is where its at. YAY-ME? Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Sound good? But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. What do you love about it? But if you do it right? Your First Real Estate Prospecting Letter - ActiveRain Or consider the methods of Baltimore-based broker and team leader Ron Howard. Good news! Here are a few authentic scripts for. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. If you show up on social media consistently, simply being there and being open is enough. That is why social media is helpful. And then you reached out via Facebook. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. Click on where it says "Audiences" on the left side. Once you feel like you have established a personal connection, ask them for a business card. As with follow ups, consistency is the name of the game on social media. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. Go to your business page and click at the top where it says "Ad Center.". As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. And who doesnt love a bottle of wine or box of chocolates? Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. So, youve sent out an email newsletter. Real Estate Sphere of Influence (SOI) - Convert More Leads In todays market, there are many different lead sources you can use to grow your business. You arent a clone. Phone: 205-263-9600 Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. SOI. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? I bet you do want to share some ideas? Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. You may be wondering if you should be spending money on buying new leads. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Hi Jennifer, Interesting concept and comment thread. After youve sent a few value-packed emails, drop in and ask for that referral. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Excellent blog and I'm going to share it with some new agents in my office! Heres a sample: Dear (friend, client from a former business, former boss, etc.). Take Advantage of Social Media 3. Its easy to neglect these tasks if you dont have a contact plan in place. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. There are a lot of questions that we have the ability to address for our clients. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. However, there is always something that feels special about holding something from your mailbox. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. At that point, you use your Realtor sphere of influence scripts. Thanks for shring this Yah-me. Real Estate Sphere of Influence - Etsy In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Your first thought might be My sphere of influence? In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Let them know that this is good news for them as well as for you. Either way staying top of mind with your list is important. And even if your client needs nothing from you at least you checked in. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. You can easily change up that second line to refer back to any relevant life, community, or even social media event. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. If theres one SOI pro tip that bears repeating, its this: Never assume. And in this case, that brand is you. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. that are written by the members of this community. Michael Montgomery of Rev Real Estate School. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. This field is for validation purposes and should be left unchanged. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. As the leads and referrals start coming in, its important to keep track of each and every one. You need to take a look at the people you are connected with on social media. Things are uncertain right now, and in many ways we have been forcibly disconnected. Instead, you should spend your time visiting with several people in a one-on-one manner. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style Holiday cards are a classic way to stay in touch throughout the year. Check out our tips for advertising on LinkedIn! Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. The writer recommended saying "I'm an agent now and I need your help.". And that's an uncomfortable idea for many of us. These are people that know you, and just because of that, you have some influence on them. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Still not sure how to write it? (MAKE SURE your contact deets are in your profile!). Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. And conversations with the people we know can lead to all sorts of wonderful things. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Next, you can run those emails through a scrubbing service. The name of the game is Listing E-Alerts. I was just checking in with you to see how youre doing. It strikes up a conversation and they start chatting with you. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. The 12 Best Real Estate Prospecting Letter Templates for 2023 You at least need to take the time and make real estate letters personal. Thanks. Or ask for feedback?? One type of ad that has been shown to be very effective is a messenger ad. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Out of 30+ agents in my office, I was one of only 9 to receive this honor! That way, you stay in the loop on what is happening in the local area. We have all been there. This helps you get rid of any old contact information that is either incorrect or no longer in use. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Thank you for using me as your realtor. or other gift.. That way, they know that you appreciate the referral. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. I hope you and your family are doing well. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Save my name, email, and website in this browser for the next time I comment. Truth is, most agents are terrified to start working their spheres of influence (SOIs). Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Theres short-term business and there is this big long-term business potential. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. Pay Special Attention to Those Who Matter Most, 5. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Come up with a meaningful message, and hit your database with a postcard mailer. I mailed them a postcard because I was afraid to pick up the phone and call them. When making your choice, youll want to consider the market you are in and the level of training you desire. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. its also more effective. All it means is the people who know and like you. Ask them about the dog. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. I would love the opportunity to work with you. Part of that, Im sure, is the isolation that many are experiencing. In real estate, being active and engaged as a friend is being active and engaged as a business owner. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. You might even want to use a real estate CRM. You didnt think we were going to let you off the hook, did you? Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). If you havent been staying in touch with your SOI like you know you should, youre not alone. You can give them some references. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Offer something of value. Another excellent post. Pro Tip for Twitter: Always post local content with relevant local hashtags. You dont have to be a suited-and-booted business exec to have a great network. Love your ideas and thanks for the inspiration. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. That's the only way you will be able to contact your SOI members 100 times a year. And this one from the Graham Seeby Group is an excellent example. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Pro Tip: NEVER write anybody off. Most marketing agents do fails because they don't under. In real estate, or any business for that matter, you cant deny the power of the referral. Whats the first advice given to new real estate agents? Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. Youll see every single time they just as appreciative as everybody else you reach out to. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Find FL real estate agents Never Stop Networking 2. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Copy all of it into one Excel spreadsheet. I dont have any influence! I know thats what I thought the first time I heard it. Send out a simple four by six postcard. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Any new listings that come onto the market will be instantly emailed to your buyer. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Beautiful. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. ActiveRain, Inc. takes no responsibility for the content in these profiles, The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. 11 Tips for Building Your Sphere of Influence in Real Estate (2023 That's a wonderful example. You now have a friend in real estate. 5 Simple Scripts For Reconnecting With Your Sphere - Inman You want to find ways to touch your SOI members without annoying them. When they got the postcard, they called me. saying thanks to those who have helped you attain success is a great way to foster more !! So give your full attention to every person you meet, and remember, everybody matters. The next question what do you say to them? P151 Marketing Mastermind 01 - Marketing vs Branding In addition, it might backfire and cause them to never call on you. You can collect those business cards virtually if you want them. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Introduction Letter for a Real Estate Agent - EzineArticles Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Love it Jennifer. You will be shocked with the answers youll get. 240-408-4002 contact@homeactions.net If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Jumpstart Your Real Estate Sphere of Influence (SOI) All you need to do is say, Hey!
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